Feed readers are becoming more popular as feeds have become more popular. However, feed readers have the following limitations.

1. They are separate from the web in that they are another application that must be mastered
2. They don’t do much to integrate the web as they are a method for aggregating feeds
3. They are rather overwhelming to read. A feed reader has the ability to import a massive amount of information, but it is often overkill

Is this all that interesting to look at? Also, if I am interested in say articles from the Lancet, do I really want an interface to show me so many other topics? This is not a natural way that humans review and understand information…at least in our view.

For some reason we don’t think feed readers are the future. Instead technologies that all feeds to integrate with existing web pages and blogs makes much more sense to us.